Pricing

In Raleigh’s 2026 market, homes priced correctly from day one are closing at 99% of list price, while homes that start too high are closing at 91% of their original asking price after price cuts. The difference is more than $40,000 on a $500,000 home. Pricing right means using a Comparative Market Analysis built on closed sales from the last 60 to 90 days, adjusted for your home’s condition, location, and current competition — not Zillow’s Zestimate.